
The success of games, accelerated by the pandemic, comes with great responsibility. It is not surprising that the world’s tech giants are doubling down on games. Vica versa, traditional media content such as live concerts is increasingly being consumed within game environments. Squid Game and Arcane are obvious Netflix examples.
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Popular game IPs and game themes are increasingly entering traditional media formats such as TV series and movies. Traditional media and entertainment companies, including the complete consumer brand and advertising ecosystem, are only very slowly starting to realize what is coming their way. I continue to be amazed by how dynamic our market is and how fast the games business is expanding in multiple directions. What development or trend that you saw in 2021 do you consider critical for the market in general? I am also very proud that we have been involved in some of the biggest investment and M&A activities that our market witnessed this year. The current attention for the “metaverse” is only increasing that need. This year, our flagship platform subscription service, Newzoo Expert, found tremendous traction in the market, in particular in our core markets of game development, game tech, and hardware.Īt the same time, our consumer insights business flourished because of the need to understand what impact the pandemic is having on consumer behavior within and outside of games. We have been making significant investments into our data warehouse and proprietary platform, combining all our models, taxonomies, and data into a new suite of services. Exchanging cultural experiences is an important part of that.įrom an innovation and product perspective, this year was probably the most important in Newzoo’s fifteen years of existence. More importantly, we want to create a working environment that enriches the lives of the people that have chosen to spend part of their career with us. The last time I counted, we have 32 different nationalities in-house, which is a great asset considering how global our market is. In terms of staff, we blasted through the one hundred mark and now are a team of around 110 extremely talented, passionate people. We have shown significant growth every single year since Newzoo was founded, but this year we are outperforming all previous years. Business-wise, it will be our biggest year ever. This year has been a special year for Newzoo for a variety of reasons. Published by Playrix More Published by Playrix Close Copyright 2015 Playrix More Copyright 2015 Playrix Close Release date 14-05-2015 More Release date 14-05-2015 Close Approximate size 892.Peter Warman, Co-Founder and CEO of Newzoo How did 2021 treat Newzoo? Since 2011, the company has been developing free-to-play games for smartphones and tablets. Playrix originally specialized in developing casual computer games. The company was founded by Dmitry and Igor Bukhman in 2004 in Vologda, Russia. Playrix is an international developer of free-to-play mobile games headquartered in Dublin. Playrix Redesign a beautiful old mansion solving puzzles along the way! Fishdom Playrix Swap and match to create lovely homes for adorable fish! Township Playrix Township: a great game for the whole family! Gardenscapes Playrix Get ready to be introduced to a wonderful garden! Manor Matters Playrix Find hidden objects & renovate Farmscapes Playrix What is iplayrix? › Validate Email Using Regular Expressionįrequently Asked Questions What can you do with playrix?.
